Sales pricing models based on returns : bundling vs. add-on
Tengfei Nie, Bo Song, Jianghua Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Nie, Tengfei ; Song, Bo ; Zhang, Jianghua |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 125.2024, Art.-No. 103038, p. 1-13
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| Subject: | Add-on sales | Bundling sales | Consumer return | Freight insurance | Product pricing | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Absatz | Sales | Preisdifferenzierung | Price discrimination | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2024.103038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014533673