Sales promotion management in retailing : tasks, benchmarks, and future trends
Year of publication: |
2015
|
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Authors: | Faßnacht, Martin ; Königsfeld, Jerome A. |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 32.2015, 3, p. 68-77
|
Subject: | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Benchmarking | Branchenentwicklung | Sector development | Erfolgsfaktor | Success factor |
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