Satisfaction and image as mediators of store loyalty drivers in grocery retailing
Year of publication: |
2011
|
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Authors: | Nesset, Erik ; Nervik, Bjørn ; Helgesen, Øyvind |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 21.2011, 3, p. 267-292
|
Subject: | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Lebensmittelhandel | Food trade | Norwegen | Norway |
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