Satisfaction and trust on customer loyalty : a PLS approach
Bee Wah Yap, T. Ramayah and Wan Nushazelin Wan Shahidan
| Year of publication: |
2012
|
|---|---|
| Authors: | Bee Wah Yap ; Ramayah T. ; Wan Nushazelin Wan Shahidan |
| Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 13.2012, 4, p. 154-167
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009580906