Satisfaction and trust on customer loyalty : a PLS approach
Bee Wah Yap, T. Ramayah and Wan Nushazelin Wan Shahidan
Year of publication: |
2012
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Authors: | Yap, Bee Wah ; Ramayah, T. ; Wan Shahidan, Wan Nushazelin |
Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338X. - Vol. 13.2012, 4, p. 154-167
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