Scaling mental imagery : an application to commercial web sites
Azza Frikha and Lilia Khrouf
| Year of publication: |
2013
|
|---|---|
| Authors: | Frikha, Azza ; Khrouf, Lilia |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 37.2013, 4, p. 401-413
|
| Subject: | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776312