Scoping the market orientation literature from 2009 to 2013 : a review of the concept and the discussions found across a range of academic disciplines
Marie Ashwin and Alan Hirst
| Year of publication: |
2015
|
|---|---|
| Authors: | Ashwin, Marie ; Hirst, Alan |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 4, p. 353-363
|
| Subject: | market orientation | organizational culture | organizational behaviour | implementation | organizational performance | Unternehmenskultur | Corporate culture | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Verhalten in Organisationen | Organizational behaviour | Organisatorischer Wandel | Organizational change |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405836