Seals on retail web sites : a signaling theory perspective on third-party assurances
Kathryn M. Kimery; Mary McCord
| Year of publication: |
2008
|
|---|---|
| Authors: | Kimery, Kathryn M. ; McCord, Mary |
| Published in: |
Web technologies for commerce and services online. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-822-2. - 2008, p. 111-134
|
| Subject: | third-party assurance | Electronic Commerce | E-commerce | Warenkennzeichnung | Product labelling | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Signalling | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003634196