Search engine consumer journeys : exploring and segmenting click-through behaviors
Ming Cheng and Chris K. Anderson
| Year of publication: |
2021
|
|---|---|
| Authors: | Cheng, Ming ; Anderson, Chris K. |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 62.2021, 2, p. 198-214
|
| Subject: | click-through rate | consumer online search journey | hospitality industry | latent class, logistic regression model | path-to-purchase | Konsumentenverhalten | Consumer behaviour | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Gastgewerbe | Hospitality industry | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965520924649 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012520146