Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Year of publication: |
2014
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Authors: | Kim, Jungkeun ; Kim, Jae-eun ; Marshall, Roger |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 388-385
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Subject: | Framing effect | Attribute framing | Goal framing | Multi-attribute | Multi-alternative | Prospect Theory | Prospect theory | Entscheidung | Decision | Entscheidungstheorie | Decision theory | Konsumentenverhalten | Consumer behaviour | Experiment |
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