Seduced by "fakes" : producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Joel Hietanen, Jeff B. Murray, Antti Sihvonen, Henrikki Tikkanen
| Year of publication: |
2020
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|---|---|
| Authors: | Hietanen, Joel ; Murray, Jeff B. ; Sihvonen, Antti ; Tikkanen, Henrikki |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 20.2020, 1, p. 23-43
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| Subject: | Authenticity | Baudrillard | branding | counterfeit | luxury | seduction | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593119870214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201546