"I" see Samsung, but "we" see Samsung and LG : the moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis
Xiao Xiao Wu and Woo Jin Choi, JaeHong Park
| Year of publication: |
2020
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|---|---|
| Authors: | Wu, Xiao Xiao ; Choi, Woo Jin ; Park, Jaehong |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 1, p. 79-94
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| Subject: | perceived similarity | product-harm crisis | self-construal | spillover effect | Spillover-Effekt | Spillover effect | Konsumentenverhalten | Consumer behaviour | Krisenmanagement | Crisis management | Wahrnehmung | Perception | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319866404 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173368