Seeing is not necessarily liking : advancing research on package design with eye-tracking
Melika Husić-Mehmedović, Ismir Omegarić, Zenel Batagelj, Tomaž Kolar
| Year of publication: |
November 2017
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|---|---|
| Authors: | Husić-Mehmedović, Melika ; Omegarić, Ismir ; Batagelj, Zenel ; Kolar, Tomaž |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 145-154
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| Subject: | Package design | Visual attention | Eye-tracking | Beer category | Package evaluation | Verpackung | Packaging | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception | Bier | Beer | Verpackungsgestaltung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.04.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771473