Seeing relationships through the lens of psychological contracts : the structure of consumer service relationships
Lin Guo, Thomas W. Gruen, Chuanyi Tang
| Year of publication: |
May 2017
|
|---|---|
| Authors: | Guo, Lin ; Gruen, Thomas W. ; Tang, Chuanyi |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 3, p. 357-376
|
| Subject: | Psychological contract | Relational schema | Classification | Services | Relationship marketing | Beziehungsmarketing | Implizite Kontrakte | Implicit contracts | Dienstleistungssektor | Service industry | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-015-0462-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011684995