Segmentation of consumers in the context of their space behaviour : case study of Bratislava
Marta Grossmanová, Pavol Kita, Marta Žambochová
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Grossmanová, Marta ; Kita, Pavol ; Žambochová, Marta |
| Published in: |
Prague economic papers : a bimonthly journal of economic theory and policy. - Prague : Oeconomica Publ., ISSN 1210-0455, ZDB-ID 1112445-3. - Vol. 25.2016, 2, p. 189-202
|
| Subject: | consumer behaviour | retail network | segmentation of market | space | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Einzelhandel | Retail trade |