Segmentation of shopping mall shoppers : a cluster analysis approach
Shailesh K. Kaushal and Ram Komal Prasad
| Year of publication: |
2010
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| Authors: | Kaushal, Shailesh K. ; Prasad, Ram Komal |
| Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 24132329. - Vol. 4.2010, 2, p. 75-91
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009894315