Segmentation of shopping mall shoppers : a cluster analysis approach
Shailesh K. Kaushal and Ram Komal Prasad
| Year of publication: |
2010
|
|---|---|
| Authors: | Kaushal, Shailesh K. ; Prasad, Ram Komal |
| Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 4.2010, 2, p. 75-91
|
| Subject: | Einkaufszentrum | Shopping center | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267238