Segmentation, revenue management and pricing analytics

Tudor Bodea and Mark Ferguson

ch. 1. The ideas behind customer segmentation -- ch. 2. Forecasting -- ch. 3. Promotion forecasting -- ch. 4. Capacity-based revenue management -- ch. 5. Unconstraining -- ch. 6. Pricing analytics -- ch. 7. Dynamic and Markdown pricing -- ch. 8. Pricing in business-to-business environments -- ch. 9. Customer behavior aspects of pricing.

Year of publication:	2013
Authors:	Bodea, Tudor.
Other Persons:	Ferguson, Mark (contributor)
Publisher:	New York, N.Y. : Routledge,
Subject:	Revenue-Management \| Revenue management \| Preismanagement \| Pricing strategy \| Marktsegmentierung \| Market segmentation

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