Segmenting consumers and tailoring behavioural interventions to reduce consumer food waste

Behavioural interventions, such as nudges, are gaining popularity as a means to promote behavioural change, particularly in reducing consumer food waste. Consumer food waste is a pertinent concern due to its contribution to carbon dioxide emissions. At the same time, reducing food waste presents a straightforward and effective way for individuals to decrease their ecological footprint. This report explores how practitioners and policymakers can leverage consumer segmentation techniques to create targeted and tailored behavioural interventions that effectively and efficiently reduce consumer food waste. It introduces these methods, outlines their potential benefits and challenges, and includes relevant examples from scientific literature on food waste reduction.