Segmenting consumers' reasons for and against ethical consumption
Paul F. Burke, Christine Eckert and Stacey Davis
| Year of publication: |
2014
|
|---|---|
| Authors: | Burke, Paul F. ; Eckert, Christine ; Davis, Stacey |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 11/12, p. 2237-2261
|
| Subject: | Segmentation | Green marketing | Best-worn scaling | Ethical consumption | Reason-based choice | Relative importance | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Ethik | Ethics | Nachhaltiger Konsum | Sustainable consumption | Öko-Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462711