Segmenting for complexity: persuading people to buy what they don't understand
| Year of publication: |
2013
|
|---|---|
| Authors: | Taylor-West, Paul ; Saker, Jim ; Champion, Donna |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 21.2013, 4 (1.7.), p. 332-346
|