Segmenting markets by group purchasing behavior : an application of the AID technique
Henry Assael
| Year of publication: |
1970
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|---|---|
| Authors: | Assael, Henry |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 7.1970, 2, p. 153-158
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| Subject: | Marktforschung | Verbraucher |
| Type of publication: | Article |
|---|---|
| Notes: | AID = Automatic Interaction Detector |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001867720