Segmenting service ?complainers? and ?non-complainers? on the basis of consumer characteristics
| Year of publication: |
2006
|
|---|---|
| Authors: | Bodey, Kelli ; Grace, Debra |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 20.2006, 3, p. 178-187
|