Segmenting the customers of system delivery projects based on data heterogeneity
Matti Haverila, Kai Christian Haverila and Caitlin McLaughlin
| Year of publication: |
2024
|
|---|---|
| Authors: | Haverila, Matti ; Haverila, Kai Christian ; McLaughlin, Caitlin |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 5, p. 902-918
|
| Subject: | Structural equation modelling | Customer-centric measures | Project management | Segmentation | System delivery projects | Unobserved heterogeneity | Projektmanagement | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2022-0257 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080871