Segmenting the preferences and usage patterns of the mature consumer health-care market
George P. Moschis and Scott B. Friend
| Year of publication: |
2008
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|---|---|
| Authors: | Moschis, George P. ; Friend, Scott B. |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 2.2008, 1, p. 7-21
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Ältere Menschen | Elderly people | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003929384