Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Priyanka Gupta, Sanjeev Prashar, Chandan Parsad and T. Sai Vijay
| Year of publication: |
2021
|
|---|---|
| Authors: | Gupta, Priyanka ; Prashar, Sanjeev ; Parsad, Chandan ; Vijay, T. Sai |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 15.2021, 2/3, p. 126-142
|
| Subject: | continuous intention to use | mobile application | perceived usefulness | perceived ease of use | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Clusteranalyse | Cluster analysis | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2021.118227 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012693498