Segmenting wine tourists on the basis of involvement with wine
Athina Nella; Evangelos Christou
| Year of publication: |
2014
|
|---|---|
| Authors: | Nella, Athina ; Christou, Evangelos |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 7/8, p. 783-798
|
| Subject: | Winery visitors | product involvement | segmentation | wine tourism | Wein | Wine | Weinbau | Wine industry | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Australien | Australia | Zielgruppe | Target group | Tourismusmarketing | Tourism marketing | Markt | Market | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010469259