Seizing the commuting moment : contextual targeting based on mobile transportation apps
Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee, Wonseok Oh
| Year of publication: |
2019
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|---|---|
| Authors: | Ghose, Anindya ; Kwon, Hyeokkoo Eric ; Lee, Dongwon ; O, Won seog |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 1, p. 154-174
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| Subject: | commuting | contextual targeting | field study | mobile coupon | mobile marketing | Pendelverkehr | Commuting | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0792 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012038214