Selecting optimal selling format of a product in B2C online auctions with boundedly rational customers
Zhong-Zhong Jiang; Shu-Cherng Fang; Zhi-Ping Fan; Dingwei Wang
| Year of publication: |
2013
|
|---|---|
| Authors: | Jiang, Zhong-zhong ; Fang, Shu-Cherng ; Fan, Zhi-ping ; Wang, Dingwei |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 226.2013, 1 (01.04.), p. 139-153
|
| Subject: | Auktionstheorie | Auction theory | Begrenzte Rationalität | Bounded rationality | Internet-Auktion | Online auction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Verkauf | Selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009716337