Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context
Year of publication: |
2014
|
---|---|
Authors: | Plewa, Carolin ; Palmer, Karen |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 15.2014, 4, p. 26-39
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | consumption behaviour | self-congruence theory | brand personality dimensions | sports sponsorship response |
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