Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context
Carolin Plewa; Karen Palmer
| Year of publication: |
2014
|
|---|---|
| Authors: | Plewa, Carolin ; Palmer, Karen |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 15.2014, 4, p. 230-252
|
| Subject: | consumption behaviour | self-congruence theory | brand personality dimensions | sports sponsorship response | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Sport | Sports | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410853