Self-congruity, social value, and the use of virtual social networks by generation Y travelers
Year of publication: |
March 2019
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Authors: | Luna-Cortés, Gonzalo ; López-Bonilla, Jesús Manuel ; López Bonilla, Luis Miguel |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 58.2019, 3, p. 398-410
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Subject: | symbolic consumption | social media | satisfaction | revisit intention | WOM | Social Web | Social web | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Soziale Werte | Social values | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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