Self-construal and regulatory focus influences on persuasion : the moderating role of perceived risk

Ying-Ching Lin; Chiu-Chi Angela Chang; Yu-Fang Lin

Year of publication:	2012
Authors:	Lin, Ying-ching ; Chang, Chiu-chi Angela ; Lin, Yu-fang
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 8, p. 1152-1159
Subject:	Ernährungsverhalten \| Eating habit \| Risikoaversion \| Risk aversion \| Selbstevaluation \| Self-assessment \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management

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