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Self-customization of online service environments by users and its effect on their continuance intention

Youn Jung Kang; Won Jun Lee
Year of publication:
2015
Authors: Kang, Youn Jung ; Lee, Won Jun
Subject: Perceived fit | Self-customization | Self-efficacy | Service environments | Continuance intention | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour
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