Self-Determination Theory and Public Policy: Improving the Quality of Consumer Decisions Without Using Coercion
Year of publication: |
2006
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Authors: | Moller, Arlen C. ; Ryan, Richard M. ; Deci, Edward L. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 25.2006, 1, p. 104-116
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