Self‐reflexivity scrutinized: (pro‐)feminist men learning that gender matters

Purpose – The purpose of this paper is to contribute to the debate on reflexivity in organization and management studies by scrutinizing the possibilities of self‐reflexivity. Design/methodology/approach – By means of auto‐ethnography, the authors analyze their own experiences as (pro‐)feminist men in the field of gender studies. Findings – The authors argue that self‐reflexivity is partial, fragmentary and transient: it surfaces in situations where the authors’ activities and identities as researchers are challenged by others and they become aware of their precarious position. Originality/value – The paper's perspective complements more instrumental understandings of self‐reflexivity, and stimulates further debate on its limits as well as potential.