Don't Sell -- Solve - Your financial institution can boost both revenue and profit by using the technique of "problem-solving selling." This approach uses interdepartmental teams to generate ideas that help customers solve business problems.
| Year of publication: |
2002
|
|---|---|
| Authors: | Baron, Eric |
| Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 34.2002, 4, p. 22-27
|