Selling green first or not? : a Bayesian analysis with service levels and environmental impact considerations in the big data era
Bin Shen, Tsan-Ming Choi, Hau-Ling Chan
| Year of publication: |
2019
|
|---|---|
| Authors: | Shen, Bin ; Choi, Tsan-Ming ; Chan, Hau Ling |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 144.2019, p. 412-420
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| Subject: | Big data | Bayesian information updating | Environmental impact | Green product | Retail marketing | Service level | Use of information | Big Data | Öko-Produkt | Sustainable product | Data Mining | Data mining | Bayes-Statistik | Bayesian inference | Umweltbelastung | Pollution |