Selling Principles: Influencing Principles of Marketing Students' Perceptions of and Attitudes toward Marketing as a Discipline
| Year of publication: |
2004
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|---|---|
| Authors: | Camey, John P. ; Williams, Janice K. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 26.2004, 2, p. 154-160
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