Sense hardness : Effect of haptic perception on consumer attitudes towards brand extension
| Year of publication: |
2020
|
|---|---|
| Authors: | Zhong, Ke ; Wang, Yihan ; Wang, Haizhong |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2020, 3 (06.10.), p. 535-549
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1883 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012406578