Sensitivity to ulterior motives in retail settings : the moderating role of dual-identity versus sole-identity consumers
Kelley J. Main, Wenxia Guo, Katherine White
| Year of publication: |
2019
|
|---|---|
| Authors: | Main, Kelley J. ; Guo, Wenxia ; White, Katherine |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 3, p. 63-75
|
| Subject: | Defensive processing | Identify | Perspective-taking | Persuasion | Ulterior motives | Konsumentenverhalten | Consumer behaviour | Motivation | Einzelhandel | Retail trade | Leistungsmotivation | Work motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012130008