Sensory aspects of package design

Aradhna Krishna, Luca Cian, Nilüfer Z. Aydınoğlu

Year of publication:	March 2017
Authors:	Krishna, Aradhna ; Cian, Luca ; Aydınoğlu, Nilüfer Z.
Published in:	Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 1, p. 43-54
Subject:	Sensory marketing \| Packaging \| Design \| Customer experience \| Consumption \| Konsumentenverhalten \| Consumer behaviour \| Verpackung \| Produktgestaltung \| Product design \| Beziehungsmarketing \| Relationship marketing \| Wahrnehmung \| Perception \| Verpackungsgestaltung \| Package design

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