Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Alina Nastasoiu, Neil T. Bendle, Charan K. Bagga, Mark Vandenbosch, Salvador Navarro
| Year of publication: |
2021
|
|---|---|
| Authors: | Nastasoiu, Alina ; Bendle, Neil T. ; Bagga, Charan K. ; Vandenbosch, Mark B. ; Navarro, Salvador |
| Subject: | Retail loyalty programs | Reward timing selection | Structural model | Indirect inference | Points pressure | Rewarded behavior | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00782-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012659705