Sequential bias in online product reviews
Gaurav Kapoor and Selwyn Piramuthu
| Year of publication: |
2009
|
|---|---|
| Authors: | Kapoor, Gaurav ; Piramuthu, Selwyn |
| Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 19.2009, 2, p. 85-95
|
| Subject: | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Systematischer Fehler | Bias | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Produktqualität | Product quality | Produkttest | Product testing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003845384