Servant, friend or master? : the relationships users build with voice-controlled smart devices
Year of publication: |
2019
|
---|---|
Authors: | Schweitzer, Fiona Maria ; Belk, Russell W. ; Jordan, Werner ; Ortner, Melanie |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 7/8, p. 693-715
|
Subject: | Anthropomorphism | artificial intelligence | consumer object relationship | self-extension theory | smart products | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour |
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