Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Fabio Cassia, Marta Maria Ugolini and Nicola Cobelli and Liz Gill
| Year of publication: |
2015
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|---|---|
| Authors: | Cassia, Fabio ; Ugolini, Marta Maria ; Cobelli, Nicola ; Gill, Liz |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 27.2015, 2, p. 247-255
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| Subject: | perceived value | Servitization | Positioning | Product concept | Service management | Service-dominant logic | Service-Dominant Logic | Kundenwert | Customer value | Leistungsbündel | Bundling strategy | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmanagement | Dienstleistungsmarketing | Services marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298016