Service customization in turbulent environments : service business models and knowledge integration to create capability-based switching costs
Alejandro G. Frank, Glauco H. de Souza Mendes, Guilherme Brittes Benitez, Néstor F. Ayala
| Year of publication: |
2022
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|---|---|
| Authors: | Frank, Alejandro Germán ; Mendes, Glauco H. de Souza ; Benitez, Guilherme Brittes ; Ayala, Néstor Fabián |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 100.2022, p. 1-18
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| Subject: | Market turbulence | Service business model | Service customization | Servitization | Switching costs | Technological turbulence | Geschäftsmodell | Business model | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Leistungsbündel | Bundling strategy | Dienstleistungsmanagement | Service management | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.10.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013206396