Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services
| Year of publication: |
2012
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|---|---|
| Authors: | Jin, Liyin ; He, Yanqun ; Song, Haiyan |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 8022458. - Vol. 33.2012, 2, p. 266-276
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