Service customization : to upgrade or to downgrade? : an investigation of how option framing affects tourists' choice of package-tour services
Liyin Jin; Yanqun He; Haiyan Song
| Year of publication: |
2012
|
|---|---|
| Authors: | Jin, Liyin ; He, Yanqun ; Song, Haiyan |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 33.2012, 2, p. 266-275
|
| Subject: | Pauschaltourismus | Package tour | Beziehungsmarketing | Relationship marketing | Mass Customization | Mass customization | Urlaubsverhalten | Holiday behaviour | Entscheidung | Decision | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009408462