Using decision rules to achieve mass customization of airline services
James J. H. Liou; Leon Yen; Gwo-hshiung Tzeng
| Year of publication: |
2010
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|---|---|
| Authors: | Liou, James J. H. ; Yen, Leon ; Tzeng, Gwo-hshiung |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 205.2010, 3 (16.9.), p. 680-686
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| Subject: | Mass Customization | Mass customization | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965381